4 Essentials for an Easy Networking Commercial

Have you read article after article talking about the perfect “Elevator Pitch”? Have you found yourself still unsure about what you should say or how you can get others interested in what you do? Your commercial is 30-60 seconds long, typically in the beginning of a meeting, and is meant to open the door to further conversation. It is meant to interest your target market or those who target the same market as you. Whether you are working for another company or an entrepreneur, your message should be your personal brand. I know that a realtor buys and sells houses… so what do YOU do differently that sets you apart? You are a sales person for Spectrum? Helping customers save money on internet is great but what sets you apart from the others? What do you love about what you do? What is your passion or special expertise?
The following four fundamentals will make it easy to express your message, as well as make it easy for your network to know who you’re looking for.

1. Your name. Always say your first and last name, even when meeting someone for the first time. You will sound more polished and professional.
2. Position and Name of your business.
3. What is one problem you or your business solves?
4. Who are you looking to connect with? Either an ideal client or a circle of influence

Here’s mine for inspiration…
“My name is Angel Hicks, COO of H7 Network and managing director of our women’s group Evolve. In all of our programs, we teach our members to build referrals through relationships. I am always looking for email connections to women in business 0-5 years because that’s who I can help the most.”
Make the message simple yet impactful. You want to make sure you don’t use too much industry jargon or ramble on why you are looking for those connections. Happy Networking!