As an entrepreneur, you are probably juggling numerous balls at the same time and quite often feeling a sense of overwhelm...the “am I getting anywhere” syndrome, “was this the right decision” worry and above all else...the “CAN I REALLY DO THIS” question...
During my entire life as an entrepreneur, I have learned some very specific strategies that have helped guide me through those “doubt” questions and move me forward into each adventure...I am an adventure seeker.
My Five Ways to Live Better approach has given me a focus point, attitude and centered approach to accomplishing how I want to show up in the world and make a difference ...everything you want to accomplish starts with YOU showing up BETTER in the WORLD...your success will fall into place as you become the best version of you...
1) Start Your Day With INSPIRATION
This can be as simple as reading for just a few minutes or working out while listening to a thought provoking podcast or book. Some of my favorites are inspirational leaders on YouTube. They help me think bigger and more focused and those 45 minutes on the treadmill fly by for me. Maybe you will become more centered after taking time to do 30 minutes of art or listening to some inspirational music. Whatever you decide to incorporate, your morning routine can set the tone for your day and your goal is to start your day INSPIRED!
2) Be YOUR Best
Be the BEST version of you! Remember, wherever you go, you take yourself with you so get up, show up and be READY! And it’s not easy all the time. But the fact remains that LIKE attracts LIKE. And the better you are, the more you will be surrounded by like minded people. We become the average of the 5 people we spend the most time with so choose your environment wisely! The goal is to be your best...be BETTER than yesterday!
3) Be MINDFUL With Your Choices
This area can be SO hard ...the truth is, we ARE stronger than we think! It just takes a second to pause and think…”will this be good for me?” “how will I feel afterwards?” This applies to so many things...eating, shopping, what we choose to SAY to someone... BE MINDFUL
So PAUSE...think, then choose. The goal is to REALIZE that you have the power to choose!
4) Be KIND
Always, always, always tell those you care about that you love them...EVERYDAY. Maybe help a stranger in need or ask the clerk at the store how she is doing ...look at their name tag and address them by name. I promise, you will lift them up and you will feel equally good. The goal here is to recognize the LOVE in your heart and use it to be BETTER!
5) Be PROUD of YOU
Too many times we are so HARD on ourselves! Take a time out and reflect on just how GOOD you are! I don’t mean boastful, I mean really realizing YOUR gifts, what you have to share with the world. There is only ONE of you, so be PROUD of that…you have gifts that ONLY YOU possess and it’s time for you to share them!
Liz Geeslin, Better Lifestyle Solutions
Hello? Anyone out there? Are you feeling like no one is seeing your social media post? Nothing more frustrating to create an amazing social media post with no engagement – can you say crickets!?!
Problem is linked to algorithms. What is an algorithm anyways? “A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” What does that even mean? Basically, if you don’t find a way to play the algorithm matrix, you’ll be unnoticed if there isn’t a new way to capture your audience.
Facebook now suggest you pay to boost your post to get more visibility, but does that really work? Without the certainty it does, many have moved over to Instagram to only find they are still not getting the engagement.
For myself and my business I wanted to share with you what I’ve learned from some social media marketing experts that has been good for my visibility. Here’s what I’ve learned and use:
Commit fully to a consistent schedule for positing. Example may include a Monday through Friday schedule and only add Sat and Sun if it seems aligned with your message. Develop consistent content that your tribe will expect. I go live on Facebook with a Monday Motivation and TuneUp Thursdays. I’ve done this for over a year. I upload them to my YouTube channel and share across all the other social media platforms.
Hashtags work if you know how to work them. Hashtags are good for others to search and find content on any platforms. Instagram suggest using the most, around 25 hashtags, where Facebook and LinkedIn only 3-4. Keep them consistent to your brand and use them on everything.
Words to avoid – as the algorithms get wiser, they are not allowing “anything sales related” unless you pay for the boost. These words include buy, free, comment, tag, sale, discount, click.
Repurpose old content when you feel you have hit a wall in what to share, go back a year or two and find content that resonates with you. Then make a new post with that content. Chances are your audience doesn’t remember it, and may you don’t either, but the timing may be right on point in this moment.
Lastly, being and keep it consistence and persistency. Even if it seems now one is watching, they are. They may not be commenting or liking but they are seeing your message loud and clear. Trust and believe that to be true. I had a client I met over three years prior and never communicated with her after are initial meeting. Out of the blue she contacts me and says I’ve been following you past three years and I want to hire you as my coach. Trust and believe.
Connect with Melissa at firstname.lastname@example.org or visit her website at www.findyourowndrive.com