Hashtags were first found on Twitter but have since grown in popularity and can now be used across all social media platforms. The purpose of using hashtags is to bring companies and people from all over the world to one page by sharing the same word or phrase. Typing a # in a search bar will bring up everyone’s post that has ever used that #. For example: #ThrowbackThursday #selfie #wackywednesday #justdoit #noexcuses. Check it out… Go onto Facebook, Twitter, or Instagram, type any # in the search bar and see what comes up! Using hashtags for your brand will help your SEO ranking on Google and help to get your page noticed.
Tips for #Hashtagsforbusiness:
1) Create a hashtag that is NOT your business name. Younger customers will automatically view your company as outdated if your hashtag is your company name. Get creative! Using your tagline can give some great inspiration. #womenofevolve is also the hashtag used for a women’s clothing line in Europe. When you go to #womenofevolve, you’ll not only see our posts but you’ll see theirs too. Pretty cool!
2) Use a popular hashtag along with your company slogan hashtag. For instance, #womenofevolve #attitudeofgratitude or #changinglives #motivationmonday. You want one for your company and one popular hashtag for each post if possible. Don’t go hashtag crazy. An entire paragraph of hashtags is going overboard and is annoying at best.
3) Using apps like Ripl (which automatically give you 3 options of social media posts to choose from and will include a popular trending hashtag) can take the guesswork out of what is trending and what to post. You’ll look like a pro!
Using hashtags is a fun way to connect with others in the world. You can literally make a #outofanything! #Ihopeyouwillusethem!