Social Media: The Matrix

Hello? Anyone out there? Are you feeling like no one is seeing your social media post? Nothing more frustrating to create an amazing social media post with no engagement – can you say crickets!?!
Problem is linked to algorithms.  What is an algorithm anyways? “A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” What does that even mean? Basically, if you don’t find a way to play the algorithm matrix, you’ll be unnoticed if there isn’t a new way to capture your audience. 
Facebook now suggest you pay to boost your post to get more visibility, but does that really work? Without the certainty it does, many have moved over to Instagram to only find they are still not getting the engagement.
For myself and my business I wanted to share with you what I’ve learned from some social media marketing experts that has been good for my visibility. Here’s what I’ve learned and use:
Commit fully to a consistent schedule for positing.  Example may include a Monday through Friday schedule and only add Sat and Sun if it seems aligned with your message. Develop consistent content that your tribe will expect.  I go live on Facebook with a Monday Motivation and TuneUp Thursdays. I’ve done this for over a year. I upload them to my YouTube channel and share across all the other social media platforms.   
Hashtags work if you know how to work them.  Hashtags are good for others to search and find content on any platforms.  Instagram suggest using the most, around 25 hashtags, where Facebook and LinkedIn only 3-4.  Keep them consistent to your brand and use them on everything.  
Words to avoid – as the algorithms get wiser, they are not allowing “anything sales related” unless you pay for the boost.  These words include buy, free, comment, tag, sale, discount, click.  
Repurpose old content when you feel you have hit a wall in what to share, go back a year or two and find content that resonates with you.  Then make a new post with that content. Chances are your audience doesn’t remember it, and may you don’t either, but the timing may be right on point in this moment.
Lastly, being and keep it consistence and persistency.  Even if it seems now one is watching, they are. They may not be commenting or liking but they are seeing your message loud and clear. Trust and believe that to be true.  I had a client I met over three years prior and never communicated with her after are initial meeting. Out of the blue she contacts me and says I’ve been following you past three years and I want to hire you as my coach.  Trust and believe. ​

Connect with Melissa at findyourowndrive@gmail.com or visit her website at www.findyourowndrive.com

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