The purpose of a good social media campaign depends on what your purpose is. For H7 & Evolve, our purpose is to get business people interested in visiting our meetings. Whether you’re selling a service or product, social media marketing has now become one of the easiest ways to promote brand awareness. The main focus of your campaign shouldn’t be selling… it should be to give your audience the impression that you, and/or your company, are experts in your field. Show you care about your clients, potential clients, and the community as a whole.
Tips for Social Media Posts:
1) Make yourself an expert in your field by keeping the content useful & relevant. Articles, blog posts, research on your industry.
2) Try not to constantly sell your product or services. Mix up your message with motivational memes, book quotes, etc. What is your target market going to respond to? Recipes? Innovation? Events going on in the area? Don’t forget to add a few personal posts with people in them! We love seeing behind the scenes of what you’re doing and will connect easier when there’s a person to connect to.
3) Use apps like Hootsuite to help automate your campaign. You can schedule posts right from your computer, up to 3 platforms. Set it and forget it!
4) Create a schedule for your posts. Mine is set up for the week: Motivation Monday, Business Tip Tuesday, Website Wednesday, Thankful Thursday, TGIFriday. You can also do Monday is what happened over the weekend, Tuesday product promotion, Wednesday an article, Thursday behind the scenes, Friday how I kicked a$$ this week… Try to post other things besides just your product or service. People love to buy things but they hate to be sold to.
Social media can be overwhelming at first. Start slow and try a few different tactics to see where your engagement is highest. Don’t worry about what time is best for what… Just start!